Terratruck Group was born out of a fast-paced acquisition strategy by two entrepreneurs targeting independent regional builders merchants throughout the UK. Whilst each acquired company retained their core brand individuality, they now sat within a new group hierarchy. 

We were approached by the owners of Terratruck Group to help develop the overarching vision and mission for the group, establish and embed core values and develop their brand identity. In addition, each trading business within the group needed a brand refresh to crystallise their regional heritage, compliment the group branding and desperately needed modernised.

Rebranding

Terratruck delivers excellence, quality and integrity as one of the UK’s largest power tool supply companies.

Branding that told a story

A completely independent business offering tool supply, plant hire, and repairs since the 1970s

Terratruck as a business prides itself on it's family values and close relationships with their customers. This became a key element to our strategy as we worked to reshape the brand but not make it unrecognisable. 

We kick started by mediating a senior leadership team working session to build the framework for the strategic vision, mission and core values.

Our approach was interactive, high energy and collaborative but setting principles and rules of engagement to ensure everyone had a voice.

Our success came through wider team endorsement and whilst we don't advocate ‘doing business by committee’ we were mindful and sympathetic to the people, their passion and loyalties.

As sticklers for structure and transparency, we ensured a robust project plan was designed and signed off, deliverables agreed and our approach of planning, preparation and execution was put firmly in place to keep the project on track.


Out with the old

when it came to coming up with our strategy on briniging this business to the construction forefront we focused on cohesive re-branding and customer engagement.

& in with the new

Website 
Design

social Media

digital design

EMAIL
MARKETING

PRINT
DESIGN

SOCIAL
MEDIA

MARKETING
CONSULTATION

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plus...

I HAVE WORKED WITH GAIL AND REBECCA ON A NUMBER OF PROJECTS ACROSS MY BUSINESSES. THEY ARE FAST PACED AND GET TO THE NUB OF THE ISSUE TO DELIVER PLANS THAT MAKE A REAL DIFFERENCE.

Great marketing partners!

How we work

We work with you, drawing on our decades of experience to manage your project from start to finish.
You can trust us to get the job done.
We believe in the art of the possible and approach problems with creativity and a fresh perspective. 

We’re curious and driven, always striving to deliver bold solutions to business problems.

Want to check out some of the client projects we've delivereD

CHECK out our work

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